Marketing technology is eating the customer journey

by Leigh Anne Varney on May 6, 2015

vb-38Marketing has evolved. Today’s marketers own more customer data and touchpoints than ever before, and more than any other department.

New digital channels and devices — including search, social media, and mobile — have empowered consumers and complicated the customer journey. On each of these, consumers create unprecedented amounts of data about themselves and their interests. And as a result, both the process and technology of modern marketing have expanded as a result of these changes in consumer behavior. Twenty years ago, marketers (largely advertisers) relied on TV, press, radio, and direct mail. Today, digital offers new channels for engagement and accurate measurements to learn from….

Big money is betting on marketing technology

I had a recent conversation with Ajay Agarwal, who leads Bain Capital Venture’s West Coast office and has invested almost exclusively in marketing technology companies.

Agarwal is quick to tell you that all enterprise technology categories other than marketing have seen exits over $10 billion: Siebel and Salesforce in sales, PeopleSoft in HR, SAP in manufacturing, and Oracle in finance….

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wsjNearly 500 companies will gather in San Francisco this week, seeking a piece of the $80 billion industry that tries to keep bad people out of good people’s computers.

By DANNY YADRON
April 20, 2015

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Android Devs – Grab a Slice of the Apple Pie: RoboVM and Interface Builder Basics

May 5, 2015

For us Java folks, Android has been a breath of fresh air when it comes to Java on the client. Being able to reuse our arsenal of IDEs, 3rd party libraries, JVM languages and build & dependency management tools has opened up the opportunity to also take a stab at mobile development. Sure, there are […]

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How fear and self-preservation are driving a cyber arms race

May 5, 2015

When a man was fired from his job in Minneapolis, Minn., last May, he inadvertently touched off a boom in Silicon Valley. Gregg Steinhafel, then a 35-year veteran of Target and its CEO, was shown the door after hackers infiltrated the retailer’s computer systems, stealing 70 million shoppers’ information and 40 million credit and debit […]

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Industry Split on Schwab’s Robo-Advisor

March 11, 2015

Charles Schwab became the first custodian to release it’s own automated asset allocation platform for retail investors on Monday. The launch of Intelligent Portfolios ignited a debate over Schwab’s “no fees” claim and the impact the so-called “robo-advisor” would have on the financial technology sector as a whole. Read the article

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Predictive intelligence company 6Sense raises $20M

February 23, 2015

Before last year, no one knew what 6Sense was. Now one of the darlings of the B2B data world has announced that it has raised an additional $20 million in funding. This means that the predictive intelligence platform has now raised $36 million in just a year. This round of funding was led by Bain […]

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Capital Gains: Uber Raises $2.8 Billion

February 23, 2015

Last week’s news cycle saw some especially big dollars figures as Uber swallowed billions more and Snapchat’s reported valuation soared. Here’s the full venture capital rundown from recent days: Read the article

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6Sense raises $20M for sales, marketing predictive analytics

February 21, 2015

Predictive analytics startup 6Sense has raised $20 million as it pushes to grow its predictive analytics business. The San Francisco company led by Amanda Kahlow said that the funding was led by Bain Capital Ventures, with existing investors Battery Ventures and Venrock also participating. It has now raised a total of $36 million since it was founded […]

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The Daily Startup: 6sense Helps Companies Predict Buyers’ Behavior

February 21, 2015

The startup 6sense has raised $20 million for its big-data analytics software that predicts in real time when people are in the market for products, what they’re looking for and how much they’re likely to buy, Deborah Gage reports for Dow Jones VentureSource. Bain Capital Ventures led the round, which included Battery Ventures and Venrock. […]

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6sense raises $20 mln, led by Bain Capital Ventures

February 21, 2015

Bain Capital Ventures has led a $20 million Series B funding round in 6sense, a SaaS-based predictive intelligence platform for marketing and sales. Previous investors Battery Ventures and Venrock also participated in the round. The deal is the first for Indy Guha since he was promoted to partner at Bain Capital Ventures last week. As part of the funding, he will join […]

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6sense’s predictive powers for sales and marketing help it land $20 million

February 21, 2015

“Imagine a world where you can predict with above 85 percent accuracy who will buy, what they will buy, how much, what channel will reach them, what message will resonate,” CEO and founder Amanda Kahlow told VentureBeat via email. 6sense can provide that intelligence, she said. The platform merges machine learning with its B2B Buyer […]

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Writing JavaFX for Mobile Levels Up with Trillian Mobile-LodgON Partnership

February 12, 2015

JavaFX has made headlines lately as the (alleged) victim of a raging internal battle at Oracle between the SE and ME client teams, who are accused of trying to push HTML5 MAF (Mobile Application Framework, formerly ADF Mobile) and Java ME on mobile platforms. So it’s great news for the many JavaFX-aficionados out there that […]

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Bain Capital Ventures Names New Partner, Opens San Francisco Office

February 12, 2015

Bain Capital Ventures has named a new investing partner, Indranil Guha, or Indy for short, as it continues to expand its presence on the West Coast. At 32, Mr. Guha is the youngest partner in the history of the firm. “If you come where I came from, you’re OK taking on big hairy challenges if […]

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Eta To Present at Major Energy Innovations Panel

January 23, 2015

15.30 – 16.45 Congress Centre – Flüela IdeasLab 277 ideaslab/tech pioneers Energy Innovations with the Technology Pioneers What cutting-edge technologies will redefine energy and resource efficiency? Discover and debate in the IdeasLab: Idea 1: Lowering the cost of solar energy Idea 2: Energy and resource recovery from waste Idea 3: Smart grids for energy efficiency Idea 4: […]

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Power up! The hunt is on to extend battery life for mobile devices

January 23, 2015

Read the article By Sandra Gittlen While users are certainly relying more heavily on their devices, some observers hold that until battery capacity and efficiency evolve, mobile devices will fall short of being the command center of users’ lives. Read the article

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Beating battery drain from “MIT News”

October 29, 2014

Startup’s power-conserving chip may increase smartphone battery life, save energy in cell towers. Article by Rob Matheson | MIT News Office October 28, 2014 Stream video on your smartphone, or use its GPS for an hour or two, and you’ll probably see the battery drain significantly. As data rates climb and smartphones adopt more power-hungry […]

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Reducing Energy Poverty in Developing Countries from “Breaking Energy”

September 25, 2014

Article By ROMAN KILISEK A new study commissioned by the United Nations revised its global population projection upward to 13.2 billion people by 2100 – including billions of new middle-class consumers. According to Germany’s Spiegel Online, the study’s lead researchers give this high population growth scenario a probability of 95 percent to materialize. Unsurprisingly, increasing total consumption in the […]

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Opinion: Apple Watch isn’t what women want from “Market Watch”

September 14, 2014

Article By Therese Poletti SAN FRANCISCO (MarketWatch) — It’s not on the market until early next year, but the Apple Watch is getting a lot of glowing, almost fawning, first looks. For instance, the New York Times described it as “stunning to look at, with a variety of faces and watchbands that bear more in […]

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Spiralling energy consumption from “The Guardian”

September 11, 2014

Article by Martin LaMonica The mobile industry has flourished in recent years by delivering faster network speeds to the billions of phones and tablets now in consumers’ hands. But for future growth to continue at the same pace – and bring billions of more devices online – telecom engineers need to solve a new challenge: […]

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14 Tech Predictions from “World Economic Forum”

September 4, 2014

By Fulvia Montresor We asked our 2015 intake of Technology Pioneers for their views on how technology will change the world. From printable organs to the “internet of everywhere,” here are their predictions for our near-term future. Renewables will power mobile networks We have become dependent on mobile communications in our daily lives, but the […]

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