Once a specific strategy has
been established--and bear in mind, this usually adapts
and changes as external forces dictate-- Varney Business
Communication creates a customized communications plan.
This plan forms the nexus of a successful PR program, offering
clear guidelines, recommendations, and metrics.
Elements include:
| • |
Materials Development: news
releases, white papers, backgrounders, viewpoints, fact
sheet, milestones document, etc. |
| • |
Website Content |
| • |
Events (launch parties, conferences,
seminars) |
| • |
Target media lists by vertical market |
| • |
Market Research Analyst Program |
| • |
Speakers Program & Training |
| • |
Crisis Management |
| • |
Marketing Programs |
| • |
Case Study Programs |
| • |
Graphic Design |
| • |
Website Design |
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