Joe McKendrick

The Covid-19 crisis was like a proverbial whack on the side of the head, getting organizations to fly right, finally focusing their energy and technology to where it counts — the customer. Can it last?

Salesforce’s latest survey of 7,000 customer service executives documents the aftermath of a year in which companies suddenly faced a reckoning: to reach and serve customers digitally, or not at all.

Read the article in Forbes